It was then I thought: 'Maybe I could make a platform that connected games and causes?'" Playmob pairs games developers or businesses with a charity and then sets up in-game advertising campaigns. By clicking on links within the game, players can make donations. The campaigns have helped more than 3,000 teenagers receive counselling for cyber-bullying, provided protection for 31 pandas, and secured education for 8,500 children in Africa and Asia, the company says. "With Playmob we can track the social impact, such as number of trees planted, number of meals provided, water wells built, and

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